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Welcome to the Pickleverse!


Baird's first year as official sponsor of pickleball has been a smash.


Getting outside, moving around, spending time with family and friends and making new memories – for many of our clients, that's what makes life meaningful. And we're proud to have been a part of it as the official wealth management sponsor of the Professional Pickleball Association for 2022.

Last year Baird sponsored more than 20 PPA Tour events across the country and served as the title sponsor for both the Baird Wealth Management Open, a Grand Slam event in Cincinnati this past September, and the Baird Wealth Management Texas Open in Dallas in November. We also organized several demonstration clinics led by PPA instructors and hosted hundreds of Baird clients, families and guests.

Our involvement in the pickleverse extended off the court as well. We teamed up with several local organizations in Louisville to transform a downtown redevelopment site into Baird Urban Sports Park, where pickleball beginners and enthusiasts alike can take in a match. The Baird Henderson Pickleball Classic in Kentucky attracted more than 150 players while benefiting local charities. And our partnership with the PPA even led the organization to present at Baird Global Investment Banking's new Travel & Leisure Symposium in September, highlighting the emergence of pickleball as the country's next up‐and‐coming sport.

All of us at Baird are looking forward to continuing this momentum with the PPA and the greater pickleball movement in 2023.

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Letter From Leadership

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